YouTube star Zoe Sugg, known online as Zoella with over 11 million subscribers on YouTube, launched a new bath and beauty line called Jelly and Gelato. Yesterday in Brighton Pavillion in the United Kingdom, Zoella fans got a sneak preview of the products before the official release next week.
Jelly and Gelato serves as a whimsical and sweet take on average bath and beauty products. They have a floral scent with sweet undertones that aren’t overpowering. It is packaged in pastel colors with a modern design making it something to showcase.
Today is the day that Jelly & Gelato is released in @superdrugloves online (it will be in stores next week) & on the @feelunique website 🙌🏼 I can't wait for you to sniff this collection. It smells of elderflower & double cream and it's honestly like summer in a bottle & I wanna use the classic saying "I COULD BATHE IN IT" but guess what? YOU *CAN* BLOOMIN' BATHE IN IT! 😉👍🏼🛁 #JellyandGelato
Zoe served free ice cream to fans who came to see the new products and attend a meet and greet. Luckily, fans got more than they anticipated by also having the opportunity to meet other prominent YouTubers and bloggers like Alfie Deyes, Mark Ferris, Poppy Deyes, and Sean Elliott.
This event created excitement throughout YouTube and the beauty world as we anticipate the official release of these almost good enough to eat products at ULTA.