In 2013, Twitter, one of the biggest social networks in the world, acquired Vine. It was designed to directly compete with Instagram, Facebook’s photo and video sharing app. Facing stiff competition from the growing network of social-centric apps, it shut off Vine in 2017 and replaced it with a camera app that doesn’t have a platform for online sharing.
This year, reports about Vine’s comeback (well, sort of) have surfaced on the web. Twitter’s co-founder Dom Hofmann started updating people that ‘v2’ is already in the labs, though it won’t be apart of the micro-blogging network’s ecosystem.
According to an article published by Techcrunch, Hofmann is calling it the v2, not the V2, and not the Vine 2, to avoid any trademark issues with Twitter which still owns the name.
The service has no confirmed release date yet, though he hints at Q2 or Q3 launch.
targeting app launch this summer. beta before that. in very, very, very limited alpha now. we'll share details as they solidify
— v2 (@v2app) February 1, 2018
The v2 is still in the alpha stage, so additional details about the features are still not available.
How v2 works
The v2 can record 2 to 6.5-second videos that will loop over and over. They can be captured using any smartphone, or by uploading a file from the camera roll or the file storage of the smartphone.
The Twitter co-founder said the service won’t support filters (like those available on Snapchat, Instagram and Facebook), though its future users can record using either the selfie or the back-facing camera.
It will also strictly implement the copyright law, so removal of videos from the platform are expected if record labels start filing DMCA takedowns. The team working on the app is also planning to add additional walls to avoid stealing or reposting of videos.
— dom hofmann (@dhof) January 18, 2018
Similar to other photo and video sharing ecosystems, the v2 may implement algorithms for displaying relevant videos. Hofmann said they’re planning an interaction button (like a like or heart button) to better curate the user’s video feed.
It will also support comments for videos to make it more interactive.
In short, it’s like a community where you can find short looped videos — much like Vine.
To support creators who may join v2, Hofmann said they are studying it to avoid the disaster of Vine where creators were not able to generate revenue directly from the application.
For former Vine users, this is exciting news — but could a stricter, monetizable, and a clean version of the service work this time?