Vevo Is Starting to Fund Music Videos

Vevo has decided to get in the business of funding music videos, starting with a new single from British singer Jorja Smith.

In November, Vevo selected Smith as one of its chosen artists, and now the video platform has produced the video for her song “Beautiful Little Fools.”

The British singer has been performing since age 8 and writing songs since age 11, generating a huge catalog of tracks that go from pop to modern soul.

The video, to be released soon, was directed by Hector Dockrill, who has also produced videos for Donaeo and Ray BLK.

Smith goes on tour next month.