In September 2016, dynamic rap ensemble Migos announced that their long-awaited sophomore album was officially complete. The title was Culture, and it would be out before the month ended.
The announcement came just days after the group released the album’s first single, “Bad and Boujee” — maybe you’ve heard of it. Hype began to build.
When October first rolled around and a project hadn’t yet appeared, fans raised their eyebrows. Two weeks later, Quavo took to Twitter to give fans a little update on his group’s second studio offering. He was less than pleased with the rollout approach taken by 300 Entertainment, the label the group was signed to at the time, and called for fans to express their discontent.
— QuavoYRN (@QuavoStuntin) October 15, 2016
On Jan. 27, the tongue-twisting trio’s 13-track Culture finally hit the streets — and the streets are loving it. Just hours into its existence, the project is the No. 1 album on iTunes and is drawing praise from celebrity and civilian fans on social media.
Check out some reactionary tweets below.
Dis man Offset was a robot/transformer
— king of the teens (@lilyachty) January 26, 2017
Culture slap!!! @Migos
— Bradley Beal (@RealDealBeal23) January 27, 2017
— Marcus Stroman (@MStrooo6) January 27, 2017
Culture is available for streaming below.