In a new Mercedes commercial, A$AP Rocky reflects on the influence of his late brother, Ricky, who always encouraged him to follow his goals. Ricky died at age 20.
Title cards in the spot read “Grow up” and “Get a job.”
The commercial is part of a wider ad campaign with themes such as “Grow up: Start a family” and “Grow up: Be a good parent.”
Mercedes hopes these spots will resonate with Millennials who have moved beyond their teen and college years, and are looking for the right car for their next phase of life.